BUS M37 Marketing


 
Course Description:
Introduces basic concepts and practices of modern marketing. Includes an overview of marketing, strategic planning, the marketing environment, market research, consumer behavior, target marketing, product, price, distribution, and promotion, and global marketing. Recommended Prep: BUS M30 and ENGL M02. Transfer credit: CSU.
Meets General Ed Areas:
Course Corequisites:
NONE
Recommended Prep:
BUS M30 and ENGL M02.

Section Information as of 14-MAY-2026 02:05:35 PM

  • CRN: 30519
  • Instructor: Richardson, Bern
  • Section Corequisites: NONE
  • Zero Textbook Cost Program Participates in Zero Textbook Cost Program
  • Moorpark College Map
  • Delivery Mode: This is a fully online class without pre-scheduled meetings.
  • Course Materials: Moorpark College Bookstore
Meeting Time and Location
6.00 HRS/WK ONLINE Moorpark Online (Canvas) 01/13/25 03/14/25
Seating Availability
Capacity Taken Available
41 32 9
Waitlist Availability
Capacity Taken Available
0 0 0
Critical Dates for this Course
Term: Spring 2025
Last day to add class: 22-JAN-2025
Last day to drop with a refund: 16-JAN-2025
Last day to drop without a "W": 22-JAN-2025
Last day to drop with a "W": 28-FEB-2025
Census Date: 23-JAN-2025