BUS V46 Marketing


 
Course Description:
This course introduces the basic concepts and practices of modern marketing, including building customer relationships, strategic planning, market research, buyer behavior, market segmentation, target marketing, new product development, pricing, channels of distribution, retailing, integrated marketing communication, global marketing, marketing in the Internet age, and ethics. Recommended Prep: BUS V30. Transfer credit: CSU.
Meets General Ed Areas:
Course Corequisites:
NONE
Recommended Prep:
BUS V30.

Section Information as of 21-JUL-2026 04:07:52 PM

  • CRN: 33452
  • Instructor: Branca, Stephanie
  • Section Corequisites: NONE
  • Zero Textbook Cost Program Participates in Zero Textbook Cost Program
  • Ventura College Map
  • Delivery Mode: This is a fully online class without pre-scheduled meetings.
  • Additional Notes NOTE: CRN 33452 IS CROSS-LISTED WITH A CLASS THAT IS LIMITED TO STUDENTS PARTICIPATING IN THE VENTURA COLLEGE PACE PROGRAM.
  • Course Materials: Ventura College Bookstore
Meeting Time and Location
10.75 HRS/WK ONLINE Ventura Online (Canvas) 02/24/25 04/04/25
Seating Availability
Capacity Taken Available
21 16 5
Waitlist Availability
Capacity Taken Available
0 0 0
Critical Dates for this Course
Term: Spring 2025
Last day to add class: 27-FEB-2025
Last day to drop with a refund: 25-FEB-2025
Last day to drop without a "W": 27-FEB-2025
Last day to drop with a "W": 19-MAR-2025
Census Date: 28-FEB-2025
Crosslisted Sections
CRN Course Title
33346 BUSV46 Marketing
Seating Availablity
Capacity Taken Available
40 34 6